There's been a lot of talk about the creator economy. This is an economy, a world really, in which creators can effectively live off of their craft! The internet has enabled a world of vast centralization through the likes of Twitter and Google but also the ability to connect folks who share similar interests no matter how niche those interests are.
And what's more niche than a long form inconsistent newsletter about no code automation? This newsletter and its accompanying stream are, I believe, examples of this creator economy.
The discourse has been focused on how the creator economy enables folks to live completely off their craft: journalists with large followings can now live off of their blog without the trade offs involved in subsisting on ads, twitch streamers can pay rent playing videogames.
More generally, I tend to view the creator economy as a way to enable folks to do more of what they enjoy with an array of monetization options. One option is to go all in on a platform like Youtube, another is to offer multiple products (online classes, youtube etc.) mishmashed together to pay the bills (the multi SKU creator) . A third and less intuitive is to level up your job!
If the creator economy is putting something in the world and hoping folks will pay for it, I can't think of a better place where that happens than in no-code! It can happen through non technical founder using no-code tools to create their company. But more often than not, it's folks who get promoted or create their own job at a company by being known as folks who get things done (by way of their knowledge of no-code tools). No-code operations as a title is making waves.
I have the experience on both sides of this fence: I create content for no-code and regularly speak to folks building internal tools for their company. Building internal tools on no-code isn't easy and it somewhat mirrors the creator experience. In both cases, you start with nothing: a framework and a few tools at best. From there, you build: in one case it's a tool in the other it's an audience. In both cases, you have to go out and convince folks to use (or consume) whatever it is you're working on. And that's no simple task: people do not change habits easily! Now there are obvious differences: if you can't convince your team to use your tool internal tool (which happens very often), you'll probably still pay rent whereas that may not be the case if no one subs to your twitch channel. The more I talk to these creators, the more I realize just how much no-code asks of our users: here's a tool that does nothing, learn it, build your tool then go out there and convince everyone to use it!
Creatives have always been early adopters of no-code tools. And there's a reason for that: no-coders are creators at heart even if they're not earning their living directly through the creator economy.
Best
Aron
